About the Brand Gallanti Athletic Division
Gallanti Athletic Division is the performance-driven arm of Gallanti Clothing — built for athletes, sports enthusiasts, and competitors who demand more from what they wear. The division exists at the intersection of sport and identity, producing activewear and apparel that performs on the field and commands presence off it.
Beyond clothing, Gallanti Athletic Division actively participates in sports events making the brand a living part of athletic culture, not just an observer of it. The identity needed to reflect that energy: bold, structured, and built to move.
Brand Mission
To equip athletes and competitors with apparel that carries the same intensity they bring to their sport where performance meets visual authority.
Gallanti Athletic Division doesn't dress athletes. It represents them.
Designer Vision & Project Intent
This project began with one directive: create a brand identity that could stand on a world stage.
The Gallanti Athletic Division mark was designed to carry dual weight — functional enough for jersey applications and merchandise, strong enough to own a billboard. The logomark draws from momentum and structural precision, reflecting the discipline of sport itself.
The color system was built for contrast and versatility performing across dark athletic environments, apparel tags, event signage, and digital surfaces without losing impact.
Every touchpoint from packaging to apparel to outdoor media was approached as a brand moment, not just a design application. The goal was consistency at scale: a system that feels cohesive whether it appears on a tote bag or a stadium hoarding.
This case study documents the full identity system developed for Gallanti Athletic Division a brand designed to compete.
THANK YOU
[TEAM]
Creative Direction & Brand Strategy – Biplob Khan
Design & Visual Identity – Brand Beyond Studio
Creative Direction & Brand Strategy – Biplob Khan
Design & Visual Identity – Brand Beyond Studio
—
Feel free to reach out for inquiries or collaborations:
&
Follow us: @designbybiplob
&
Follow us: @designbybiplob
